Welcome to Touch-Scale©

Intuitive graphics that convey how consumer products feel
From the world leader in the technology of human touch

We quantify touch for design and manufacturing.

Now add touch to internet commerce:
› Convey quality and value ‹
› Increase sales and reduce returns ‹

Scenario: Shopping for Bed Sheets

Using Thread Count?

New materials and weaving methods make this useless to predict feel.

Using Reviews?

Do you know whether they considered feel or if they have the same preferences as you?

Half of all US households use Amazon Prime®
Their most common purchases include items whose feel matters:
apparel, personal care, baby products, furnishings
Cowan & Co. 12/2016 Consumer Tracking Survey (2,500 respondents)

Choose from the 15 dimensions of the SynTouch Standard® covering texture, friction, compliance, thermal properties. Use our Toccare® system to characterize your products. Select infographics for your webpages.

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