Elle Magazine: SynTouch Improves Olay Skincare

Friday, April 13th, 2018 Syntouch and Olay

Elle Magazine’s March 2018 edition discusses the latest advances in facial moisturizers including the use of SynTouch’s “futuristic device to evaluate (haptic) properties in true Blade Runner Fashion” to optimize the formula of P & G’s newest skincare product – Olay Whip. It’s an excellent testament to both the power of SynTouch technology and the impact of haptic branding on consumer choice.

SynTouch’s products are behind many of the leading brands in consumer electronics, apparel and automobiles. For any product where the feel matters, SynTouch provides the ability to measure and improve the haptics of a product.

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