Welcome to Touch-Scale©

Intuitive graphics that convey how consumer products feel
From the world leader in the technology of human touch

We quantify touch for design and manufacturing.

Now add touch to internet commerce:
› Convey quality and value ‹
› Increase sales and reduce returns ‹

Scenario: Shopping for Bed Sheets

Using Thread Count?

New materials and weaving methods make this useless to predict feel.

Using Reviews?

Do you know whether they considered feel or if they have the same preferences as you?

Half of all US households use Amazon Prime®
Their most common purchases include items whose feel matters:
apparel, personal care, baby products, furnishings
Cowan & Co. 12/2016 Consumer Tracking Survey (2,500 respondents)

Touch-Scale©: the Top Tactic to Alleviate Shoppers' Frustrations

Did you know that, according to Small Business Trends, 49 percent of online shoppers cite not being able to touch, feel or try a product as one of their least favorite aspects of online shopping?

Touch-Scale is a platform that presents an objective indication of a product's characteristics when it comes to how it feels. Touch-Scale renders this information in an easily absorbed format and is seamless with the shopping experience.

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Choose from the 15 dimensions of the SynTouch Standard® covering texture, friction, compliance, thermal properties. Use our Toccare® system to characterize your products. Select infographics for your webpages.

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